Car Dealerships

Virtual tours are transforming the automotive retail landscape by offering customers an immersive, 360-degree view of vehicles from the comfort of their homes. This technology allows potential buyers to explore both the interior and exterior of cars in high-resolution detail, providing a comprehensive understanding of the vehicle’s features without the need for a physical visit.

Car & Dealerships

Such accessibility not only enhances the customer experience but also broadens the dealership’s reach to a wider audience beyond geographical constraints.

The integration of virtual tours in car showrooms has shown significant impact on consumer behavior.

A study by Accenture revealed that 74% of UK car buyers are more likely to visit a dealership that utilizes virtual tour technology, and 64% would be more inclined to purchase a car from such a dealership. This indicates that virtual tours can effectively influence purchasing decisions by providing an engaging and informative platform for customers to interact with vehicles.

Moreover, virtual tours can streamline the sales process by allowing customers to pre-select vehicles of interest, reducing time spent at the dealership. This efficiency benefits both the customer and the sales team, leading to a more focused and productive sales interaction. Additionally, the ability to showcase vehicles virtually can be a valuable tool during times when in-person visits are limited, ensuring business continuity and sustained customer engagement.